PharmEasy is a consumer healthcare ‘super app’ that provides consumers with on-demand, home-delivered access to a wide range of prescription, OTC pharmaceuticals, other consumer healthcare products, comprehensive diagnostic test services and teleconsultations… thereby serving their healthcare needs comprehensively. Driven by the goal to provide affordable healthcare to all, PharmEasy is on a mission to change the face of healthcare in India. The design challenge was to align all the different verticals of PharmEasy, while being true to the trust and legacy that the brand has established over a period of time.